Virgin Bingo Site Revamp
Written by Sarah Taylor, 10th November 2011
Popular bingo site from Mr Branson’s big V brand gets a cool new makeover recently. So whats changed then? Well just about everything that includes the logo, which has been re-nested in a contemporary 3D cube. The new look homepage has done away with the sidebar and the full screen width is now being used with some nice touches. There are a lot of live elements now with the total of all the jackpots now being displayed along with a Facebook Social Plugin and an up to date Twitter feed. 90, 80, 75 ball and Joker Jackpot games are also displayed in real time with the start time, price and maximum number of tickets available to the player. Static elements also show off the side games by category and there is also a drop down allowing you to navigate quickly through all available side games directly from the homepage. The redesign actually went live a little while back in September and has given us the time to review the results.
As a Virgin Games partner we have access to a plethora of statistical information and we can report that the new site has been a huge success with an increase in new players that is mainly down to an increase in visit to new sign up ratio. It was reported recently that 65% of visitors actually go on to sign up and make a deposit. This does go hand in hand with the extra TV advertising that has recently taken place but the root of the high visitor to conversion ratio is down to improved navigation and usability of the site.
If you are a player you may want to know how the game has changed itself? Well the engine behind the site is Virtue Fusion software, which is acclaimed throughout the bingo industry as being the top dog of bingo software and networks, so no change there as it clearly wasn’t necessary. To put it in another way Virgin have just raised their game in the bingo market and it is working well for them.
If you are interested in signing up they currently offer £30 to play with after making a £5 deposit for first time depositing customers, which works out to a whopping 500% initial deposit bonus.
You can visit the new site using the following link to check it out for yourself.





